Gilbert Monod de Froideville & Mark Verheul / An Expert's Guide to International Protocol

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An Expert's Guide to International Protocol

Gilbert Monod de Froideville, Mark Verheul

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Although modern life grows increasingly casual, in many sectors, protocol still reigns supreme. An Expert's Guide to International Protocol offers an overview of its associated practices, including those found within the context of diplomatic relations and the business world. Focusing on a wide range of countries and cultures, the book covers topics like precedence, seating arrangements, the use of flags, ceremonies, invitations and dress codes, gifts and honours, and the roles of the protocol officer, guest and host. Throughout, influential diplomatic, business, and cultural figures share their own experiences with protocols around the world.

Gilbert Monod de Froideville is the former Master of Ceremonies of Queen Beatrix of the Netherlands and director of the consulting company Protocol International. Mark Verheul is Head of Protocol of the City of The Hague.

" I think that the authors’ intent for this book has great value and extends far beyond national borders. There are so many emerging nations that may still be searching for suitable forms of protocol like those so clearly expressed in this book. I therefore heartily recommend this volume to everyone working in an international corporate or diplomatic environment and any country looking for the best way to apply international protocol." - Professor Jaap G. de Hoop Scheffer, former Secretary-General of NATO

"A book like this is also extremely important for the business world in the sense that anyone who comes into contact with the outside world needs to know the rules, and this can help enormously, especially today. In the past, you often learned about all of this at home, as part of your upbringing, but times have changed and the world is more complex now. We become independent at a younger age and have much more responsibility. So we need to make sure that the younger generation is trained and learns what to do. This book would definitely help to do that." - Mr Martin van Pernis, former President of the board of Siemens, the Netherlands

"Proper protocol is essential to effective diplomacy and business. This important, and illuminating book, shows why and how protocol is necessary to conduct diplomacy and global business around the world." - Ambassador Ivo H. Daalder, former US Permanent Representative to NATO and President of the Chicago Council on Global Affairs


Nederlands Nederlands English English


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